Mastering Meta Ads in 2025: AI, Video, and Authenticity
Meta Ads in 2025 aren’t about hacks, they’re about intelligence, authenticity, and speed. With AI-powered targeting, short-form video dominance, and the rise of creator-led content, brands need to rethink how they plan, create, and optimize their campaigns. This guide breaks down what’s working right now: smarter structures, better creatives, real data signals, and the ad formats delivering the highest ROI. If you want to scale profitably this year, this is your blueprint.