SEO in 2025: Win with AI Overviews, Core Updates & Entity-First Strategy

Why SEO Still Compounds in 2025

Search remains the highest intent channel for buyers who already feel the problem. With the rise of AI Overviews and frequent Core/Helpful updates, teams that ship deep, expert content, maintain clean technical foundations, and build brand entities are consistently winning category share. If you’re evaluating partners, a Performance Marketing Agency in Delhi like Asenkai aligns strategy, content, and tech to compound results.

What Changed: 2025 SEO Playbook

• AI Overviews reshape above-the-fold discovery; sources cited favor clear, authoritative answers.
• Core & Helpful updates continue to down-rank thin/duplicative pages and low-value programmatic content.
• Interaction to Next Paint (INP) replaces FID in Core Web Vitals; responsiveness now a ranking & UX lever.
• Entity & brand signals (About/Author/Contact clarity, reviews, knowledge panels) influence trust and coverage.

1) Content System: From Keywords to Entities & Questions

Map your topic to a cluster of entities and search intents (how, compare, cost, problem/solution, alternatives). Build a hub page that answers the core question, then interlink focused spokes covering sub-intents with real examples, data, screenshots and step-by-steps. Add an expert author box with credentials and a dated update log to reinforce E-E-A-T.

2) Answer for AI Overviews

Structure answers in concise, quotable blocks: 1–2 sentence summary → bullet steps → supporting evidence. Use schema, headings and plain language. Include a “TL;DR” near the top and an FAQ with tightly scoped questions.

3) Technical Foundations: INP, CWV & Crawl Efficiency

• INP & LCP: minimize main-thread work; defer non-critical scripts; preconnect fonts; lazy-load images.
• Crawl budget: fix pagination, remove orphan pages, consolidate duplicate tags, and ship an XML sitemap per major type.
• Index hygiene: use noindex on thin utilities (search results, filters) and block crawl traps.

4) Structured Data & Rich Results

Add Article, FAQ, HowTo, Product, Breadcrumb schema where relevant. Keep markup valid, consistent with on-page copy, and updated when content changes. Use Pros & Cons and Review schema only when guidelines allow.

5) Local & Review Signals (If You Serve a Geography)

For Delhi-NCR and other service geos, complete and maintain Google Business Profile, add location pages with NAP data, embed maps, and implement review operations (automated requests, public responses, UTM links).

6) Programmatic SEO — With Guardrails

Use programmatic only where you have unique data (catalogs, specs, comparisons). Enforce templates that include unique value, editorial review, and canonicalization rules. De-index pages that don’t hit quality thresholds.

7) Measurement: Beyond Rankings

• Search Console: impressions → CTR by query, discover coverage, and page experience reports.
• Analytics: track assisted conversions, pipeline quality, and content-assisted revenue.
• Server logs: identify crawl waste and prioritize internal linking to important templates.

Founder/CMO Checklist (Quick Wins)

• Ship one hub page plus 4–6 interlinked spokes each month on a priority topic.
• Add author bios, “Last updated” stamps, and contact/company pages with real-world signals.
• Fix INP regressions (long tasks, third-party scripts); target INP < 200ms on key templates.
• Implement FAQ/HowTo schema where it genuinely helps the user.
• Stand up a reviews workflow (email/SMS post-purchase) and respond publicly within 48 hours.

Need a Partner to Execute End-to-End?

If you’re seeking a Performance Marketing Agency in Delhi to build an entity-first SEO engine—content, tech, and measurement—talk to Asenkai. We’ll audit your site, ship a topical map, and execute a 90-day growth sprint.