From Clicks to Conversions: The Funnel That Changed Everything
Meta Lead Generation
Importance of storytelling and founder led marketing in social media marketing
Case Study Overview
When Trotr launched its travel campaign for a group trip to Turkey, the ad strategy looked great on paper — low cost per click, high interest, and a beautiful destination. But despite the numbers, the campaign failed to convert a single lead.
That failure revealed a deeper insight: we weren’t just selling a vacation. We were selling trust — and our funnel wasn’t built to support it.
In Month 2, we rebuilt everything.
With the same budget, we pivoted to a Spain trip and launched a bold new strategy: founder-led storytelling, emotion-driven ads, a high-converting landing page, audience segmentation, and contextual placements.
Case Study Research
Month 1, We Failed.
We ran Click-to-WhatsApp ads for Trotr’s Turkey trip
cheap clicks
exciting destination
high interest.
Zero conversions.
That’s when we knew: we weren’t selling travel,
👉 we were selling trust.
👉 And our funnel wasn’t ready to receive it.
Month 2: Same Budget. New Destination. New Strategy.
✅ We launched a founder-led, ZNMD-style video — raw emotion, wanderlust, and face-value trust.
âś… Moved to a website lead form funnel (no CTWA).
âś… Built a solid site with minimal friction + high clarity.
✅ Went all in on manual targeting – not Advantage+.
âś… Segmented by Men, Women, Couples with custom creatives.
âś… Placed only on Reels.
âś… And timed ads for late night, lunch scrolls & 2am cravings.
What We Learned
❌ Myth 1: “Click-to-WhatsApp always converts”
✅ Reality: People don’t want to text brands — they want clarity. CTWA gave us traffic. Website gave us money.
❌ Myth 2: “Use Advantage+ and let Meta auto-scale”
âś… Reality: Manual, intent-based targeting crushed automation. We knew our audience better than Meta did.
❌ Myth 3: “High CTR = success”
✅ Reality: CTR ≠revenue. It's the funnel that converts. Good targeting + right format + low-friction form = gold.
Result of The Case Study
This campaign didn’t just outperform expectations — it redefined how high-ticket travel should be marketed.
By anchoring our strategy in emotion, backing it with a frictionless funnel, and using humanized storytelling, we turned a failing campaign into a revenue-generating engine.
At Asenkai, we don’t run ads to chase impressions. We design campaigns to convert belief into booking.