It’s All Real – #WhistlePodu Army

Behind the CSK jersey drop that turned Instagram into a stadium

Real Fans. Real Reels. Real Roar

For this campaign, we didn’t hire actors. We didn’t write scripts. We simply handed the official CSK jersey to Chennai Super Kings’ most passionate fans—and hit “record.” From fan unboxings to mirror try-ons, Dhoni signature reveals to poll-driven showdowns, this series exploded across Reels. Each creator brought their own version of what it means to bleed yellow.

The result? Pure emotion, viral momentum, and an lift in site conversions for playR. No filters. Just fandom